Discovering the Incense Village: A Jewel of Local Craftsmanship

Located about 35 km south of Hanoi, the village of Quang Phú Cầu, widely known as the incense village, is a true gem of Vietnamese craftsmanship. This unique destination offers a striking visual experience, with thousands of colorful handmade incense bundles drying under the sun along the village streets.

A century-old ancestral know-how

The village has preserved a traditional craft for over 100 years: the handmade production of incense sticks. This ancestral know-how, dating back to the 20th century, has been passed down from generation to generation and remains deeply rooted in Vietnamese spiritual culture, particularly in the worship of ancestors.

An immersive experience in the daily life of local artisans

A visit to the incense village usually takes half a day, making it an ideal excursion during a stay in Hanoi. Visitors are fully immersed in the daily life of the artisans and can observe each step of the incense-making process, carried out entirely with natural ingredients.

The process begins with the preparation of bamboo sticks, cut and shaped using traditional machines.

One end of each stick is then dyed in bright colors — red, pink, and yellow — symbolizing luck and happiness. These natural dyes are made from plants, such as turmeric for yellow and cochineal for red.

Next, the sticks are coated with a fragrant powder made primarily from cinnamon, which allows the incense to burn slowly while releasing its distinctive aroma. Finally, the sticks are gathered into large bundles and left to dry under the sun, creating the village’s iconic scenery.

A must-visit destination for photography lovers

Today, Quang Phú Cầu has become a popular tourist attraction, especially for photography enthusiasts. The narrow alleys lined with red, yellow, and pink incense bundles resemble vibrant flower bouquets, offering a truly photogenic and unforgettable setting.

A vital source of income for the local community

Many families in the village depend on this traditional craft for their livelihood, particularly during the Tết Festival (Vietnamese Lunar New Year), when the demand for incense sticks increases significantly.

Why visit the incense village?

If you have half a day free during your stay in Hanoi, we highly recommend adding Quang Phú Cầu Incense Village to your itinerary. This excursion offers an authentic cultural experience and a rare opportunity to discover a living traditional craft while meeting local artisans.